Title: Love
Client: Ariel
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creatives: Gaston Bigio, Jonathan Gurvit, Natalia Gioiosa, Pato Gómez, Gabriel Huici, Jorge Ponce Betti, Ignacio Zuccarino, Daniel Fierro
Director: Martin Hodara
Production: Palermo Films
Title: Lamp
Client: IKEA
Agency/Location: Crispin Porter + Bogusky/Miami
Creative Director: Alex Bogusky
Associate Creative Director: Paul Keister
Art Directors: Mark Taylor, Steve Mapp
Copywriter: Ari Merkin
Sr. Agency Producer: Rupert Samuel
Production Company: MJZ
Producer: Vince Landay
Director: Spike Jonze
Director of Photography: David Zander, Rodrigo Prieto
Editor: Eric Zumbrunnen/Spotwelders
Composer: Ren Klyte/Mit Out Sound
Sound Designers: Malcolm Fife, Misa Kageyama/Mit Out Sound
A woman unplugs her desk lamp and puts it outside on the curb. A brisk wind blows, and a cold rain begins to fall. As the old lamp gets drenched, a new lamp can be seen in the woman’s apartment, warm and safe.
