Title: Action/Reaction
Client: MTV / Americas Best Dance Crew
Agency: MTV on-air promos
Director: Evan Silver
Producer: Grayson Ross
Associate Producer: Veronica Balta
AD/Writer: Evan Silver
VP Creative Director: Joe Ortiz
SVP On-Air Promos: Kevin Mackall
Cinematographer: Steve Chivers
Editor: Brad Turner (Post Millennium)
Sound Design: Joanna Katcher (The Lodge)
Production Designer: Coryander Friend
Colorist: (Moving Images) Micah Kirz
Song: “Waters of Nazareth” by Justice
Time: 45 seconds
MTV’s Americas Best Dance Crew commercial for season 2. It
stars the first season’s winners, The Jabbawockeez. The camera reacts to
every step and stomp. Track by Justice.
Title: Burst
Client: Shweppes
General Manger Marketing (Beverages): Darryn Wallace
Snr Brand Manager: Paul Donaldson
Brand Manager (Schweppes): David Phillips
Advertising Agency: George Patterson Y&R, Melbourne, Australia
Executive Creative Director: Paul Catmur
Creative Director: Ben Coulson
Art Director: Ben Couzens
Copywriter: Jim Ingram
Agency Producer: Romanca Jasinski
Production Company: Exit Films, Melbourne
Director: Garth Davis
Producer: Karen Sproul
DP: Greig Fraser Production
Designer: Lucinda Thomson
Editor: Jack Hutchings @ The Butchery
Post House: Digital Post
Colourist: Edel Rafferty @ Digital Pictures, Melbourne
VFX Post Production: Fin Design Senior Flame
Compositor: Richard Lambert
Titled �?Burst’ the campaign uses super-slow motion cameras to capture and bring to life Schweppes iconic branding, Schweppervescense - at 10,000 frames per second. Shot in Victoria, the campaign features stunning imagery of local surrounds including the Manchester Unity building, Little Collins Street and the Otway National Park. The result is a brave and bold departure from Cadbury Schweppes’ traditional advertising for its range of mixers, lemonade and mineral water. George Patterson Y&R CD Ben Coulson said: “It gets pretty interesting when a client asks you to bring to life ‘the feeling of Schweppervescence’. It definitely wasn’t going to be a traditional ad in any way.” Director Garth Davis said: “This campaign is one of those rare gems. It’s not very often in a commercial realm, you can be truly artistic… testament to the strength of the idea and the client’s willingness to make something special (even if a little nervous!).”
