Amnesty International – Insomnia

Title: Insomnia
Client: Amnesty International
Advertising Agency: Rapp Collins, Paris, France
Creative Directors: Damien Frossard, Gilles Duplan
Art director: Guillaume Paquin
Copywriter: Renaud Legros
Director: Jeremy Halkin
Production: ESKWAD
Post Production: Mikros images
Sound design: AOC
Branded content director: Romain Pergeaux

To mobilise public opinion for human rights, it takes some effort to be heard. With its new film « Insomnia », created by agency Rapp and directed by Jeremy Halkin, Amnesty International invites everyone to take part in events organized for the Amnesty nights. The more people get involved, the more noise they’ll make… and the less leaders of certain countries will be able to sleep with a clear conscience. So turn up the volume!

The Amnesty nights website: http://nuitsdamnesty.amnesty.fr/

Nike – Evolution

Title: Evolution
Client: Nike
Agency: WEIDEN + KENNEDY USA
Time: 30 (director;s cut)
Director: Neill Blomkamp
Production/animation/VFX: The Embassy Visual Effects Inc.

Blomkamp has likely directed many more ads, but the few he’s actually put a credit to are head and shoulders above his videos. His Nike shoe video has just the level of creativity that was missing in the music videos, with a simple design perfectly executed by giving a shoe almost-alien evolutions to show off the company’s different styles. Blomkamp’s CGI is typically impressive, but the signature part of the commercial isn’t the CGI but the placement of the shoe under a bridge. Blomkamp connects the strangeness of the events with reality here, featuring subtle non-diegetic sound to help situate things. It’s important because of how it differentiates the scene from more typical commercials, which are frequently shot in an all-white soundstage, and the touch gives the video an odd note of poignancy.

Carlton Draught – Big Ad

Agency: George Patterson and Partners, Melbourne
Creative Director: James McGrath
Art Director: Grant Rutherford
Writer: Ant Keogh
Producer: Pip Heming
Group Communications Director: Paul McMillan
Production: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
DOP: Andrew Lesnie (Lord of the Rings: The Fellowship of the Ring)
Post- Production: Animal Logic (The Matrix)
VFX Supervisor: Andrew Jackson
Senior Compositor: Angus Wilson
VFX Producer: Caroline Renshaw
Editor: Peter Whitmore
Music: Cezary Skubiszewski
Location: Queenstown, New Zealand
Cast: 300 locals (consisted mainly of backpackers)

It’s a big ad!
Very big ad!
It’s a big ad we’re in!
It’s a big ad!
My God it’s big!
Can’t believe how big!
For Carlton Draught!
It’s just so freaking huge!< It’s a big ad!
Expensive ad!
This ad better sell some blooooooody beer!

Two armies, one dressed in maroon, the other in yellow, march toward one another singing the advertisement’s lyrics to the melody of “O Fortuna” from Carl Orff’s Carmina Burana. A heroic figure on horseback leads charge. Viewed from the air, the armies form a glass of Carlton Draught and a human body. The glass is then lifted to the mouth, and the audience sees the “beer”—rushing, ecstatically leaping, yellow-clad soldiers—flowing into the body’s stomach.

The ad parodies the visual style of battle sequences in such films Peter Jackson’s Lord of the Rings trilogy, with sweeping, larger-than-life panoramas of rugged mountain terrain, and also the grandiose commercials pioneered by the likes of Qantas and British Airways.

TCK TCK TCK – Adaptation

Agency: Y&R São Paulo, Brazil
Executive Creative Director: Marco Versolato
Art Director: Claudia Fugita
Copywriter: Mariana Borga
Production Company: Tribbo Post
Director: Luciano Neves
Post production: Equipe Tribbo Post
Agency Producers: Nicole Godoy & Camila Naito
Executive Producer: André Pulcino
Sound Production: Somzera

It’s not the planet that has to adapt. It’s you.
Join the fight for climate justice.

Tck Tck Tck, a global alliance focused on climate change, is given some encouragement from Y&R in Brazil with “Adaptation”, an animated video exploring evolutionary process and environmental responsibility. The video supports the Time for Climate Justice campaign, launched by Kofi Annan and Bob Geldof at Cannes International Advertising Festival in June 2009.