Agency: 1861 United
Copywriter: Mariangela Lacedra
Art Director: Micol Talso
MTV Networks has launched a new climate change campaign called MTV Switch. The campaign aims to inform, entertain and encourage climate-conscious behaviour amongst global youth, driving traffic to www.mtvswitch.org. Competitors were asked to produce a 30 second commercial to be used on TV, mobile and the web that encourages 15-25 year olds to adopt new energy-saving lifestyles, making it cool to be green.
