Wrangler – Stop Thinking
Agency: Fred & Farid, Paris, France
Chief Creative Officers/Art Directors/Copywriters: Fred Raillard and Farid Mokart
Director: Yannis Rachid
If you think too much this would be too high,
this would be too violent,
this would be too far,
this would be too frightening,
this would be too steep,
this would be too extreme,
this would be too brutal,
this would be too dangerous.
Stop thinking.
Wrangler. We are animals.
Wrangler Jeans are presented as the clothing for the extreme sports market in “Stop Thinking”, a television and online commercial with a call to let our spontaneity, unconsciousness and immediacy speak. Base jumping, boxing, mountain climbing, fire fighting, rock climbing, moto cross, Grid Iron, and the rodeo all lead to www.weareanimals.com.