Title: 100 People
Advertiser: The United Nations
Agency TBWA\Neboko Campaign
City Amstelveen
Production Company: Bonkers
Advertiser The United Nations
Brand Name United Nations Development Programme
Product Name Eradication of Poverty
Art Director Diederick Hillenius
Copywriter Poppe van Pelt
Director Matthijs van Heijningen
Production Company Producer Saskia Kok
Engineer Mark Kubbinga
Agency Producer Ronald Milton
Editor Mark Kubbinga, Efraim Gons
Editing Company Hectic Electric
Music Company / Composer Wim Vonk Sound, Marcel Walvisch
Business Sector Government & Other Authorities
Date of First Publication 12/30/2000
Market Africa, America, Asia, Europe, Oceania
Country of Production Netherlands
Language English
Type Television
Length 60 seconds
Tagline Help halve povery by 2015. www.netaid.org
Awards Cannes Lions - International Advertising Festival, 2001 (Gold Lion) for Public Awareness Messages
The New York Festivals - International Television, Cinema & Radio Awards, 2001 (Gold WorldMedal) for Craft & Technique: Best Copywriting
Eurobest, 2001 (Winner) for TV/Cinema
Every day across the globe the United Nations is empowering millions of people to build a better life for themselves, their family, their community, and our world. These are their stories in pictures and words.
Sometimes it can be easy to get lost in talk of GDP, percentages, billions. This video does a great job breaking through the numbers and showing what achieving the Millennium Development Goals really means for all of humanity.
