Stella Artois – Pilot
Title: Pilot
Client: Stella Artois
Director: Ivan Zacharias
Spots’s Prod Co: Smuggler
AD AGENCY : Lowe/LONDON
Writer/Art Director: Sam Cartmell
CD: Sam Cartmel
CD/Art Director/Writ: Vince Squibb
CD/Writer/Art Direct: Jason Lawes
Producer: Charles Crisp
Animator 2D: Ludo Fealey
Animator 2D: Warren Gebhardt
Animator 2D: Duncan Horne
Animator 3D: Vaclac Cizkovsky
Animator 3D: Daniel Jahnel
Animator 3D: James Mann
DP: Jan Velicky
Editor: Filip Malasek
Music: Anne Dudley @ Groove Addicts
Post production: Glassworks @ Glassworks
Location: Czech Republic @ Czech Republic
Line Producer: Nick Landon @ Stink
Sound Designer: Nigel Crowley | England @ 750 mph
Year: 2004
Tagline: Reassuringly Expensive
Awards Won: Clio 2005 Bronze
D&AD 2005 Silver
Cannes 2005 Bronze
BTAA Silver Award Winner 2005 for Alcoholic Drinks
BTAA Silver Award Winner 2005 for Best Less Than 90 Second Commercial
BTAA Silver Award Winner 2005 for Commercials Shown Both in Cinemas and on TV
Clio 2005 Bronze Beverages/Alcoholic
Cannes Lions 2005 Bronze Lion Alcoholic Drinks
APA 50
Stella “Pilot” is proof that the Belgian beer-maker likes its ads big, bad and cinematic. Once again visualist Ivan Zacharias serves up a pint full of epic as WWI fighter pilots have at it in an ominous sky. Down below, a sole Briton stumbles into a pub (not so subtly evoking memories of other Stella outings). The publican is prepared to hide him until it’s clear he must either cough up the enemy to the Germans or spill the precious ale. In reality, it’s the visuals that make this spot stand out. The story on the other hand smacks of being a little recycled. And who likes recycled beer?
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