Title: Play-Doh
Client: Sony
Agency: Fallon, London
Creative Director: Juan Cabral
Agency Producer: Nicky Barnes
Director: Frank Budgen
Live-action producer: Rupert Smythe
Production Manager: Judy Vermeulen
Production Company: Gorgeous
Animation: Passion Pictures
Animation director: Darren Walsh
Animation Producer: Russell Mclean, Belinda Blacklock
Animation Executive Producer: Andrew Ruheman
VFX Supervisor: Neil Riley
Animation Supervisor: Drew Lightfoot
Lead animators: David Scanlon, Julia Peguet
Animators: Adam Pierce, Dan Anderson, David Pagano, Eileen Kohlhepp, Geoff Buck, Inez Woldman, Jeremy Bronson, Jimmy Picker, Kevin Coyle, Kim Keukeleire, Matt Somma, Matthew Amonson, Pete List, Rachel Hoffman, Tom Gasek, Tobias Fouracre, Wendy Griffiths
Assistant Animators: Amit Ashraf, Chelsea Manifold, Coire Williams, Emily Collins, Hudson Meredith, James Scourtos, Joy Marie Smith, Justin E Maldonado, John Kohlhepp, John Bega, Kamron Robinson, Lu Rosa, Luca Vitale, Mark Pagano, Matt Kushner, Matthew Porsorske, Molly Light, Myra D Rivera, Patricia Burgess, Patrick Krebs, Richard Ledley, Stephan Brezinsky, Spencer McCormick, Zoubien Rana
Models: Artem
NYC
Line Producer: Mike Scully
Production manager: Will Tatum
Location Scout: Carl Bellavia,
Jared Smith
Art Director: Kevin McCarthy
1st AD: Mike Bigwood
London
DP: Tristan Oliver
Camera Assistant: George Milburn
Gaffer: Matt Day
Rigger: Denis Russo
Sculptors: Sarah Turner, Andre Gilbert, Fiona Barty
Head of CG: Jason Nicholas
CG Animation: Wes Coman, Chris Hemming, Howard Bell, Nick Symons, Chris Welsby
Modelling: Ian Brown, Florian Mounié
Editor: Ted Guard at the Quarry
Post Production: MPC
Audio Post production: Parv at Wave
Sony is following up the Balls and Paint Bravia ads with a third TV ad featuring the Color Like No Other tagline, this time with the theme of Play Doh. Balls was filmed in San Francisco. Paint was shot in Glasgow. Play-Doh is being staged in New York, showing hundreds of rabbits cavorting to the 1967 Rolling Stones track, She’s A Rainbow.
On the set
The BRAVIA advert is made up of stop frame / motion animation, in which objects are moved by very small amounts between individually photographs frames – a very long and arduous process. Over a period of three weeks, 40 animators were responsible for 189 2ft bunnies, 150 1ft cubes, a 30ft giant rabbit and a 10ft x 20ft purple wave – all made from 2.5 tonnes of plasticine. Never before have so many animators worked together on the same scene.
For one of the multiple bunny scenes, four hours was spent with around 40 animators and sculptors to generate four seconds of footage. Up to six cameras recorded each shot and the final 60 second spot will be constructed of approximately 100,000 stills.
