Title: Photo Messaging
Client: Orange
Agency: Mother
Writers: Al Moseley/Susan Hosking
Art Directors: Al Moseley/Peter Robertson/Richard Hart
Production Company: RSA Films, London
Director: Chris Cunningham
Director of Photography: Dan Bronks
Producer: Cindy Burnay
Post-production: Glassworks
Production Company Producer: Zoe Rogers
Inferno: Rachel Mills/Fasa Dyibo
Effects supervisor: Dayton Taylor
Country: London
Released: January 2003
The 40-second clip is a how-to of photography. As a bouncy track by Add N to (x) hops us along, a woman narrates instructively the “simple rules” necessary to create beautiful photographs. As she narrates, the virtual camera sweeps through six darkly lit, nighttime scenes whose subjects are spotlit, creating a ghostly effect as they travel through space.
Text:
When taking a photograph, make sure your subject is ready.
And that they’re arranged in a suitable formal manner.
This can be difficult with members of the animal kingdom.
Avoid blurring by keeping movement to a minimum.
Follow these simple rules, and you’ll end up with a photograph you’ll treasure for a lifetime.
Go on. Muck about with free photo messaging for all Orange customers.
Awards:
2003 The Creative Circle: Silver, Best special effects/computer graphics
