Title: Foosball
Client: MTV
Product: Cable network
Agency: MTV in-house
Creative Director: Kevin Mackall
Associate Creative Directors: Randy Krallman/Aron Stoller
Art Director: Aaron Stoller
Copywriter: Randy Krallman
Director: Randy Krallman/Aaron Stoller
Production Company: MTV in-house
DP: Brian Newman
Executive Producer: Amy Campbell
Producer: Keif Mattera
Editorial: Brand New School
Editor: Rob Auten
Producer: Chris Mantzaris
Post Effects: Brand New School
Colorist: Eli Friedman/Company 3
Audio Mix: Eargoo
Mixer: Paul Goldman
Voice Over: Alec Baldwin @ CAA
Awards Won: Clio 2005 Bronze
AICP 2005 Agency Art Direction
AICP 2005 Agency Copywriting
To the uninitiated, foosball might seem to lack, well, suspense. But a new spot from MTV might change the perception that only MIT nerds can handle the complicated physics inherent in this majestic game. “Foosball” suggests that, “If MTV were a foosball player, he would dominate the tour unmercifully” with “a display of brutal offensive violations.” He would spank his competition with crowdpleasing moves like the “Sodomizer”, which needs no explanation. Great casting and solid directing make all the difference in this well-executed spot.
