Title: Odyssey
Brand Name: Levi’s
Agency: Bartle Bogle Hegarty
City: London
Production Company: Academy Films
Advertiser: Levi Strauss & Co.
Creative Director: Stephen Butler
Art Director: Gavin Lester
Copywriter: Antony Goldstein
Director: Jonathan Glazer
Production Company Producer: Nick Morris, Simon Cooper
Director of Photography: Dan Landin
Agency Producer: Andy Gulliman
Editor: Sam Sneade
Post Production: Helen MacKenzie, Rachael Penfold
Special Effects / VFX: Framestore
Animation: Jake Mengers, Markus Manninen
Animation Effects: Mark Nelmes
Artist: Antoinette Sugier, Nicholas Duvauchelle
Music: Jeff Wayne
Recording Studio: Wave
Audio Engineer: Johnny Burn
Music Composer: Georg Friedrich Händel
Music Arranger: John Altman
Product Name: Engineered Jeans
Business Sector: Clothing
Date of First Publication: 2/21/2002
Market: Europe
Country of Production United Kingdom
Language: English
Type: Television & Cinema
Length: 60 seconds
Soundtrack/Song: “Sarabande”
Tagline: Freedom to move.
Original Tagline: Mouvement sans contrainte.
Awards:
The One Show, 2002 (Gold) for Consumer TV Over :30 (Single)
D&AD Awards, 2002 (Silver Nomination) for TV & Cinema Advertising Crafts: Direction
D&AD Awards, 2002 (Silver Nomination) for TV & Cinema Advertising Crafts: Special Effects
Cannes Lions - International Advertising Festival, 2002 (Gold Lion) for Clothing & Footwear
DRAC - Semana de la Publicidad de Catalunya, 2002 (Platinum) for Cinema
DRAC - Semana de la Publicidad de Catalunya, 2002 (Gold) for Best Special Effects
DRAC - Semana de la Publicidad de Catalunya, 2002 (Gold) for Best Production
British Television Craft Awards, 2002 (Winner) for Best Computer Animation
International ANDY Awards, 2003 (ANDY) for Fashion Apparel - Single
Kinsale Sharks Awards Advertising Festival, 2002 (Winner) for Best Post-Production
Kinsale Sharks Awards Advertising Festival, 2002 (Silver) for Cinema
Kinsale Sharks Awards Advertising Festival, 2003 (Silver) for Retail Services
The 60 second spot opens as a young man opens the door of a dingy, anonymous apartment. He turns and walks back from the opened door, a determined glint in his eye. With a rush he hurls himself through the door towards the other side of the adjacent room and, unstoppably, right through its brick wall. Bricks and mortar explode and shatter around him as he continues to run. Rather than being slowed down by the series of walls he encounters, he actually seems to be accelerating.
We see that he has been joined in this fantastical bid for freedom by a young woman. She is running parallel with him, similarly crashing through the walls. The pair reach a stairwell where they pause, acknowledging each other for the first time. A look of understanding passes between them. We now see the outside of the building as the pair crash through the final wall. We cut to some woodland, through which the young couple continue to pelt. It takes a second to realize that they are not rushing past trees, but rather up them, defying the laws of gravity and reason. Finally, reaching the tops of their trees, our bedenimmed Romeo & Juliet do not pause, flinging themselves upwards, still running, into a spectacularly beautiful night sky.
