Title: Dangerous Liaison
Advertiser/Client: Levi’s
Product/Service: Levi’s jeans
Agency: BBH, London
Country: United Kingdom
Creative Director: Caroline Pay
Agency Producer: Davud Karbassioun
Art Director: Steve Wakelam (art direction), Dean Wei (typography)
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
DP: Alwin Kuchler
Post Production: The Mill, London
Audio Post: Aaron Reynolds @ Wave
Offline Editor: Richard Orrick @ Work
Music: “Strange Love”, Little Annie
It’s 1873; a sexy girl is waiting for her man. When he arrives they tear each other’s clothes off, revealing successive generations of Levi’s®, different hairstyles, and even the room changes with them. Finally, we see the current 2007 collection.
