IBCC (Breast cancer awareness) – Excuses
Excuses. from ruivo! on Vimeo.
Agency: Ogilvy, São Paulo, Brazil
Creative Directors: Anselmo Ramos & Fred Saldanha
Head of Art: Denis Kakazu
Art Directors: Fernando Reis & Guilherme Nobrega
Copywriter: Marcelo Padoca
Production: Blacknail Pictures
Director: Rick Thiele
Director of Photography: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD & Bonde Fumegante
I’m afraid. I don’t have time. I’m too young. I never remember. I don’t know how…
Excuses let the breast cancer grow. Do the self-exam today.