Title: Impossible Dream
Client: Honda
Product: Bar F1
Director: Ivan Zacharias
Spots’s Prod Co: Stink
AD AGENCY: Wieden & Kennedy/LONDON
Art Director: Chris Groom
CD/Art Director: Tony Davidson
CD/Copywriter: Kim Papworth
Copywriter: Sean Thompson
Producer: Julia Methold
Audio post: Johnnie Burn
Audio post: Jack Sedgwick
DP: Jan Velicky
Editor: Filip Malasek @ The Mill/LONDON
Song: “The Impossible Dream” Andy Williams
Music: Andy Morris @ Wave Recording Studios
Flame Artist: Andrew Barnsley @ The Mill/LONDON
VFX: The Mill/London @ The Mill/LONDON
Year: 2005
Tagline: The Power of Dreams
Awards Won: Andy 2006 Silver: Automotive
Clio 2006 Gold: Product/Service Campaign
Clio 2006 Silver: Product/Service
AICP 2006: Advertising Excellence - International
Cannes 2006 Gold: Cars
One Show 2006 Gold: Consumer Television Commercials of Various Length
This humorous commercial just about sums up Honda’s approach to impossible dreams: By aiming for the impossible, Honda makes impossible dreams happen.
