Carlton Draught – Flashbeer
Title: Flashbeer
Advertiser/Client: FOSTER’S
Product: Carlton Draught
Agency: George Patterson Y&R Melbourne
Creative Director: James McGrath
Art Director:Grant Rutherford
Copywriter: Ant Keogh
Agency Producer: Romanca Jasinski
Director: Paul middleditch
Prod. Co.: Plaza Films
Country : Australia
Account Director: Paul McMillan
Account Managers: Dan Beaumont, Sally Chapman
Producer: Peter Masterson,
Director of Photography: Andrew Lesnie
Art Director: Rebecca Cohen
Casting: Kirsty McGregor (McGregor Casting)
Editor: Peter Whitmore (Winning Post)
Choreographer: Lisa Ffrench
Music: “What a Feeling” Written and performed by Irene Cara
Oficial site: Flashbeer
A send up of 80’s dance movies, specifically the film Flashdance. Following Carlton’s “Big Ad”, Flashbeer is a deliberate departure from the epic, special effects-laden ads it sent up, but shares the same “Made From Beer” campaign theme and the sense of humour.