Axion by Dexia – Heaven Can Wait
Title: Heaven Can Wait
Agency: Duval Guillaume
City: Bruxelles
Production Company: Key Line
Director: Xavier Mairesse
Advertiser: Dexia / Kanal 2
Brand Name: Axion
Product Name: Road Safety Message
Business Sector: Road Safety
Country of Production: Belgium
Language: English
Type: Television & Cinema
Length: 45 seconds
Awards Cannes Lions – International Advertising Festival, 2002 (Bronze Lion) for Public Health & Safety
After you watching this ad by Axion – Dexia, you will remember to wear your sit belt all the time, it’s pretty interesting. I think that this ad is made to reduce the amount of the accidents and to remind people of wearing sit belt.
axion by dexia is a finance company based in BLJ.isn’t that? then why they used this type of public service commercial for their company, i want to know that how can an add like this affect your company’s progress?