Victor Garcia
Spanish director Victor Garcia joined MJZ in 2000 and immediately made a name for himself with his whimsical and elegant Mercedes Benz “Aaooga” commercial for Merkley Newman Harty. “Aaooga” snapped up the 2001 AICP Best Visual Style Spot, as well as receiving a nomination for Outstanding Commercial at the Primetime Emmy Awards.
Garcia works in the style of the European auteur filmmakers, taking projects from inception through editorial; collaborating on the concepts with agency creatives. He frequently cuts spots himself and works hands-on with the visual effects.
Garcia’s sophisticated European style and innovative use of special effects has earned him numerous awards, including a Merit Award from the Art Directors Club for his BMW spot; 2 Silvers at the International Automotive Awards; a Clio and an AICP award for Best Original Music Spot for his Mercedes Benz “Better” commercial in 2002.