Title: Think different
Client: Apple
Agency: TBWA\Chiat\Day, Los Angeles
Chairman and chief creative officer worldwide & account director: Lee Clow
Creative directors: Ken Segall, Rob Siltanen, Eric Grunbaum & Amy Moorman
Executive producer, director & art director: Jennifer Golub
Art directors: Jessica Schulman, Margaret Midgett, Ken Younglieb, Bob Kuperman, Yvonne
Senior Editor: Dan BootzinS
mith & Susan Alinsangan
Copywriter: Craig Tanimoto
Stock photo and film research: Susan Nickerson

Print advertisements
Print advertisements from the campaign were published in many mainstream magazines such as Newsweek and Time. Sometimes these were traditional advertisements, prominently featuring the company’s computers or consumer electronics along with the slogan. However, there was also another series of print ads which were more focused on brand image than specific products. They featured a portrait of one of the historic figures shown in the television ad, with a small Apple logo and the words “Think Different” in one corner, with no reference to the company’s products.

Albert Einstein

Pablo Picasso

Thomas Edison

Alfred Hitchcock

Bob Dylan

Muhammad Ali

Bill Bernbach

Jimi Hendrix

Ansel Adams

Miles Davis

Jim Henson

John Lennon & Yoko Ono

Paul Rand

Mahatma Gandhi

Ted Turner

Joan Baez

Martha Graham

Lucy & Desi