Title: Mass murderer
Advertising Agency: das comitee, Hamburg, Germany
Creative Director: Hans Weishäupl, Dirk Silz
Director: Ivo Wejgaard
Published: September 2009
Online site: AIDS-Is-A-Mass-Murderer.com

AIDS is a mass murderer.

The “AIDS is a mass murderer” awareness campaign was designed by Regenbogen e.V. in conjunction with the advertising agency, “das comitee”. Our campaign to mark World AIDS Day 2009 speaks in clear terms: the new slogan is “AIDS is a mass murderer”. The few mass murderers who have claimed a similar number of human lives are shown: Adolf Hitler, Joseph Stalin and Saddam Hussein. The campaign is designed to shake people up, to bring the topic of AIDS back to centre stage, and to reverse the trend of unprotected sexual intercourse. Because anyone can become infected.

Over the past number of years, public interest in AIDS has massively declined. The number of victims, however, has not. As of now, over 28 million people worldwide have died. And every day, almost 5000 new deaths are added to that number. This makes AIDS one of the largest mass murderers of all time. In Germany alone, around 60,000 people are infected with HIV or AIDS. Nobody should be allowed to forget these numbers. As anyone who forgets can become a victim themselves.

The advertising agency “das comitee” is responsible for the “AIDS is a mass murderer” concept. The print images were photographed by Uwe Düttmann.
The film was produced by “Doppelgänger-Film” and directed by Ivo Weigert. The music video was produced and realised by “das comitee” in conjunction with director Janette Wölwer from Berlin.

Regenbogen e.V. and the agency “das comitee” are running this campaign together to mark World AIDS Day 2009. Everyone working on the campaign is doing so on a voluntary basis.

Title: Striptease
Advertiser: Napster
Agency: Drugstore
Creatives: Russ Schaller, Ben Clapp
Agency Producer: Nik Windsor
City: London
Production Company: Godman
Brand Name: Napster
Business Sector: Other Online Services
Campaign Name: Napster Subscription Service
Market: United States, United Kingdom
Country of Production: United Kingdom
Language: English
Type: Television
Director: Ben Sedley
Producer: Lara Schachat
Director of photography: Clive Tickner
Editing company: The Quarry
Editor: Bill Smedley
Post Production: Framestore

Napster’s profile hasn’t been quite as high since they revolutionized the music world a few years back. But this racy promo video should change all that.

Philosophy/Solution
Don’t those 30-second previews on music download sites like iTunes piss you off? You don’t get enough of the track to decide if you like it. Well, with a Napster Subscription, you get the whole thing.

The following commercial for Napster was launched at www.getthewholething.co.uk, and attracted over 4 million unique visitors in one month.

The campaign met its targets so rapidly that the UK TV airtime planned for the campaign was cancelled.

The accompanying screensaver is part of a range of bonus extras being made available to Napster subscribers in the UK and US. Other bonus extras include wallpapers, Casting Couch footage and a charity auction of the bra & knickers worn by the stripper during the shoot.

Banned
The internet music provider Napster decided to not show this advert in the United States, because its tagline “30-second previews Don’t you just hate them?” was considered to be too clear a reference to rival company iTunes’ policy of offering short samples of tracks for free. Such an overt criticism of a competitor’s products or services is generally regarded as unacceptable in US advertising. The commercial, which was designed with a UK audience in mind, was nonetheless made available online through a website titled Napster Girl.

Title: Jump in
Advertiser/Client: Microsoft
Product/Service:Xbox 360
Agency: McCann Erickson
Country: U.S.A.

Following complaints about the alleged violent content of this commercial, the X-Box’s maker, Microsoft, decided to remove it from televison and restrict its showings to specialist gaming events.