The right colour matters.

Ever notice how action-adventure plots also make for great alibis?

To mobilise public opinion for human rights, it takes some effort to be heard. With its new film « Insomnia », created by agency Rapp and directed by Jeremy Halkin, Amnesty International invites everyone to take part in events organized for the Amnesty nights. The more people get involved, the more noise they’ll make… and the less leaders of certain countries will be able to sleep with a clear conscience. So turn up the volume!

The Amnesty nights website: http://nuitsdamnesty.amnesty.fr/

Blomkamp has likely directed many more ads, but the few he’s actually put a credit to are head and shoulders above his videos. His Nike shoe video has just the level of creativity that was missing in the music videos, with a simple design perfectly executed by giving a shoe almost-alien evolutions to show off the company’s different styles. Blomkamp’s CGI is typically impressive, but the signature part of the commercial isn’t the CGI but the placement of the shoe under a bridge. Blomkamp connects the strangeness of the events with reality here, featuring subtle non-diegetic sound to help situate things. It’s important because of how it differentiates the scene from more typical commercials, which are frequently shot in an all-white soundstage, and the touch gives the video an odd note of poignancy.