Archive for September, 2009
Audi – Intelligently Combined
Title: Intelligently Combined
Client: Audi
Brand: Audi A4 2.0 TDI
Agency: Kempertrautmann, Germany
Creative Director: Tobias Ahrens
Creative Director: Willy Kaussen
Creative Director: Frank Bannöhr
Art Director: Frank Bannöhr
Copywriter: Willy Kaussen
Production: Markenfilm
Director: Carl Erik Rinsch
Music: Steven Schwalbe, Tobias Wagner
Efficient technologies, intelligently combined.
Johnnie Walker – Striding Man
Title: Striding Man
Client: Johnnie Walker
Agency: Bartle Bogle Hegarty
ECD: John Hegarty (UK)
Creative Director: John Foster (NY)
Art Director: Nick Klinkert
Copywriter: Kevin Doyle
Account Director: Erin Riley
Producer: Katherine Cheng
Production Co: Backyard
Executive Producer: Kris Mathur
Producer: Anton Maillie
Director: Rob Sanders
Production Designer: Marco Puig
Director of Photography: Eric Treml
Producer/Budapest: Eszter Répássy
SFX Manager: Péter Szilágyi
Editorial: Cut + Run
Editor: Steve Gandolfi
features Miserere by Ennio Morricone.
Johnnie Walker, the character from the Scottish whisky, keeps walking through history in “Striding”, a television commercial released in 2007. The commercial marked 100 years since the rebranding of the whisky from Walker’s Kilmarnock Whiskies to Johnnie Walker Whisky, the creation of the slogan, “Born 1820 – Still going Strong!”, and the design of the Striding Man by cartoonist Tom Browne.
100 years covers the first flight by the Wright Brothers, construction of the Empire State Building, the first ascent of Mt Everest, civil rights protests in the USA, walking in space, the fall of the Berlin Wall… Here’s to the next 100 years of progress.
World AIDS Day 2009 – Mass murderer
Title: Mass murderer
Advertising Agency: das comitee, Hamburg, Germany
Creative Director: Hans Weishäupl, Dirk Silz
Director: Ivo Wejgaard
Published: September 2009
Online site: AIDS-Is-A-Mass-Murderer.com
AIDS is a mass murderer.
The “AIDS is a mass murderer” awareness campaign was designed by Regenbogen e.V. in conjunction with the advertising agency, “das comitee”. Our campaign to mark World AIDS Day 2009 speaks in clear terms: the new slogan is “AIDS is a mass murderer”. The few mass murderers who have claimed a similar number of human lives are shown: Adolf Hitler, Joseph Stalin and Saddam Hussein. The campaign is designed to shake people up, to bring the topic of AIDS back to centre stage, and to reverse the trend of unprotected sexual intercourse. Because anyone can become infected.
Over the past number of years, public interest in AIDS has massively declined. The number of victims, however, has not. As of now, over 28 million people worldwide have died. And every day, almost 5000 new deaths are added to that number. This makes AIDS one of the largest mass murderers of all time. In Germany alone, around 60,000 people are infected with HIV or AIDS. Nobody should be allowed to forget these numbers. As anyone who forgets can become a victim themselves.
The advertising agency “das comitee” is responsible for the “AIDS is a mass murderer” concept. The print images were photographed by Uwe Düttmann.
The film was produced by “Doppelgänger-Film” and directed by Ivo Weigert. The music video was produced and realised by “das comitee” in conjunction with director Janette Wölwer from Berlin.
Regenbogen e.V. and the agency “das comitee” are running this campaign together to mark World AIDS Day 2009. Everyone working on the campaign is doing so on a voluntary basis.
Philips – Carousel
Title: Carousel
Client: Philips
AGENCY: Tribal DDB, Amsterdam
Global Creative Director: Neil Dawson
CD: Chris Baylis
Senior Project Manager: John Reardon
Producer: Jeroen Jedeloo, Iwona Echt
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Account Planner: Sean Chambers
Technical Lead: Jan Willem Penterman
FILM
Production Company: Stink Digital
Executive Producer: Mark Pytlik, Daniel Bergmann, Stephen Brierley
Producer: Simon Eakhurst, Stephen Brierley
Director: Adam Berg
DoP: Fredrik Backar
Service Facilities: Stillking, Prague
Stillking Line Producer: Zuzana de Pagter
1st AD: Jiri Ostry
Production Designer: Petr Kunc
Czech Production Manager : Jiri Kotlas
Stunt Co-Ordinator: Lada Lahoda @ Filmca
Editor: Paul Hardcastle @ Trim
VFX: Redrum, Stockholm
Post Production Supervisor: Richard Lyons
Music & Sound Design: Michael Fakesch
Additional Sound Design: Tim Davis
Colorist: Jean-Clement Soret @ MPC London
UK Production Manager: Jemma Daniel
INTERACTIVE
Production Company: Stink Digital
Executive Producer: Mark Pytlik
Project Manager: Christophe Taddei
Lead Developer: Ian McGregor
Key Developers: Vincent Roman, Jamie Copeland, Matt Sweetman
Additional Development: Pierre L. Thiebaut
Design: Eric Chia
Title Sequence & Trailer: Maximiliano Chanan, Odin Church
Stink Digital produced this epic interactive film for Philips that allows viewers to ’spin’ through a frozen, single-take cops and robbers action sequence. View the interactive version here.
Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence.
This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
Yes, this film does share some creative similarities with pieces weve posted in the past. However, it is the mode of distribution thats really got me excited as the frequency of these types of projects are increasing.
As many feared the death of the traditional spot, others embraced the webs potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums.