Carlton Draught – Big Ad

Agency: George Patterson and Partners, Melbourne
Creative Director: James McGrath
Art Director: Grant Rutherford
Writer: Ant Keogh
Producer: Pip Heming
Group Communications Director: Paul McMillan
Production: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
DOP: Andrew Lesnie (Lord of the Rings: The Fellowship of the Ring)
Post- Production: Animal Logic (The Matrix)
VFX Supervisor: Andrew Jackson
Senior Compositor: Angus Wilson
VFX Producer: Caroline Renshaw
Editor: Peter Whitmore
Music: Cezary Skubiszewski
Location: Queenstown, New Zealand
Cast: 300 locals (consisted mainly of backpackers)

It’s a big ad!
Very big ad!
It’s a big ad we’re in!
It’s a big ad!
My God it’s big!
Can’t believe how big!
For Carlton Draught!
It’s just so freaking huge!< It’s a big ad!
Expensive ad!
This ad better sell some blooooooody beer!

Two armies, one dressed in maroon, the other in yellow, march toward one another singing the advertisement’s lyrics to the melody of “O Fortuna” from Carl Orff’s Carmina Burana. A heroic figure on horseback leads charge. Viewed from the air, the armies form a glass of Carlton Draught and a human body. The glass is then lifted to the mouth, and the audience sees the “beer”—rushing, ecstatically leaping, yellow-clad soldiers—flowing into the body’s stomach.

The ad parodies the visual style of battle sequences in such films Peter Jackson’s Lord of the Rings trilogy, with sweeping, larger-than-life panoramas of rugged mountain terrain, and also the grandiose commercials pioneered by the likes of Qantas and British Airways.

TCK TCK TCK – Adaptation

Agency: Y&R São Paulo, Brazil
Executive Creative Director: Marco Versolato
Art Director: Claudia Fugita
Copywriter: Mariana Borga
Production Company: Tribbo Post
Director: Luciano Neves
Post production: Equipe Tribbo Post
Agency Producers: Nicole Godoy & Camila Naito
Executive Producer: André Pulcino
Sound Production: Somzera

It’s not the planet that has to adapt. It’s you.
Join the fight for climate justice.

Tck Tck Tck, a global alliance focused on climate change, is given some encouragement from Y&R in Brazil with “Adaptation”, an animated video exploring evolutionary process and environmental responsibility. The video supports the Time for Climate Justice campaign, launched by Kofi Annan and Bob Geldof at Cannes International Advertising Festival in June 2009.

Seat – Oh, brother!

Advertising Agency: Atletico International, Barcelona, Spain
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Film Director: Sebastién Grousset
Production House: The Gang
Executive Producer: Matt Grousset
Agency Producer: Roger Lairisa
Special Effects: 4d
Music: Bso Barcelona
Post Production House: Infinia

It is fed by your love.
The more love you give to it, the more it will grow.
If we want it to stop growing we should stop loving it.
How can you stop loving someone, there’s no way.
New Seat Altea XL.
Because everybody know what happens with monsters: they grow and grow and grow.
Power to the family.

Wrangler – Stop Thinking

Agency: Fred & Farid, Paris, France
Chief Creative Officers/Art Directors/Copywriters: Fred Raillard and Farid Mokart
Director: Yannis Rachid

If you think too much this would be too high,
this would be too violent,
this would be too far,
this would be too frightening,
this would be too steep,
this would be too extreme,
this would be too brutal,
this would be too dangerous.
Stop thinking.
Wrangler. We are animals.

Wrangler Jeans are presented as the clothing for the extreme sports market in “Stop Thinking”, a television and online commercial with a call to let our spontaneity, unconsciousness and immediacy speak. Base jumping, boxing, mountain climbing, fire fighting, rock climbing, moto cross, Grid Iron, and the rodeo all lead to www.weareanimals.com.