Archive for September, 2007
Stella Artois – Pilot
Title: Pilot
Client: Stella Artois
Director: Ivan Zacharias
Spots’s Prod Co: Smuggler
AD AGENCY : Lowe/LONDON
Writer/Art Director: Sam Cartmell
CD: Sam Cartmel
CD/Art Director/Writ: Vince Squibb
CD/Writer/Art Direct: Jason Lawes
Producer: Charles Crisp
Animator 2D: Ludo Fealey
Animator 2D: Warren Gebhardt
Animator 2D: Duncan Horne
Animator 3D: Vaclac Cizkovsky
Animator 3D: Daniel Jahnel
Animator 3D: James Mann
DP: Jan Velicky
Editor: Filip Malasek
Music: Anne Dudley @ Groove Addicts
Post production: Glassworks @ Glassworks
Location: Czech Republic @ Czech Republic
Line Producer: Nick Landon @ Stink
Sound Designer: Nigel Crowley | England @ 750 mph
Year: 2004
Tagline: Reassuringly Expensive
Awards Won: Clio 2005 Bronze
D&AD 2005 Silver
Cannes 2005 Bronze
BTAA Silver Award Winner 2005 for Alcoholic Drinks
BTAA Silver Award Winner 2005 for Best Less Than 90 Second Commercial
BTAA Silver Award Winner 2005 for Commercials Shown Both in Cinemas and on TV
Clio 2005 Bronze Beverages/Alcoholic
Cannes Lions 2005 Bronze Lion Alcoholic Drinks
APA 50
Stella “Pilot” is proof that the Belgian beer-maker likes its ads big, bad and cinematic. Once again visualist Ivan Zacharias serves up a pint full of epic as WWI fighter pilots have at it in an ominous sky. Down below, a sole Briton stumbles into a pub (not so subtly evoking memories of other Stella outings). The publican is prepared to hide him until it’s clear he must either cough up the enemy to the Germans or spill the precious ale. In reality, it’s the visuals that make this spot stand out. The story on the other hand smacks of being a little recycled. And who likes recycled beer?
Ivan Zacharias
At 19 Ivan Zacharias entered FAMU, highly reputed Prague film academy. His ambition was to become director of photography and to make documentary films.
In the five years he spent at FAMU, communism collapsed and the country split in two. Prague became a popular location for shooting commercials, music videos and feature films, and multinational advertising networks followed soon. Local film production companies were also established, among them the Stillking which hired Zacharias for his first commercial work.
As a student he won the Golden Drum at Portorož in 1994 for his commercial for the National Gallery in Prague. Soon he was considered as the most interesting and innovative director from Central and Eastern Europe.
His reputation in the advertising industry has only been growing. He was invited to make a short film for JC Decaux, together with such eminent filmmakers as Francis Ford Coppola, Spike Lee, and Wong Kar Wai. He directed VW Beetle relaunch commercial and the immensely successful Born Free for Land Rover Freelander (winner of EPICA and a Gold Lion at Cannes). Then there was the Stella Artois commercial, an epic set in plague stricken France, and 2 films for Levi’s with Gael Garcia Bernal, one of the hottest Hollywood stars of our time. Practically every commercial he directs is being praised.
Five years ago he directed Mulit, a parody on Bollywood music comedies. It was produced in co-operation with Absolut vodka, shot in authentic locations in India, and celebrated at many film festivals around the world.
Recently he has been working for Honda, Smirnoff Red (Matrioshka), Nike (Pretty), Stella Artois (Pilot), and Adidas (Impossible Team, World Cup 2006).
In 2003 he was on the top of the most awarded directors list by the Shots Magazine, and the Gunn Report 2006 included him among the global top 10 directors. At this moment, Ivan Zacharias is carefully selecting a screenplay for his first full-length feature film.
Vodafone – Time Theft
Title: Time Theft
Country: United Kingdom
Client: Vodafone
Agency: BARTLE BOGLE HEGARTY (BBH), London
Creative Directors: Mick Mahoney and Nick Gill
Agency Planner: David Murray
Agency Producer: Helen Powlette
Production Company: Academy Films, London
Director: Frederic Planchon
Producer: Lucy Gossage
Director of Photography: Philippe Le Sourd
Voice over: Dame Judi Dench
Music: “The End of the Rainbow” by Nancy Sinatra.
The work day becomes a time warp for one romantically-frustrated pencil pusher in Frederic Planchon’s cinematic spot for Vodafone.
Lexus – Moments
Title: Moments
Client: Lexus
Production Company: Bruce Dowad Associates/ LA
Circle Productions/ Toronto
Director: Bruce Dowad
Director of Photography: Bojan Bazelli
EP: Jessica Carlson (BDA), Karen Tameanko (Circle)
Producer: Merrie Wasson
Agency: Dentsu/ Toronto
Creative Catalyst: Glen Hunt
Art Director: Deborah Prenger
Agency Producer: Amanda Loughran
Editorial: School Editing/ Toronto
Editor: Mark Morton
Asst. Editors: Chris Thurston, Amanda Lariviere
EP: Sarah Brooks
Telecine: Notch/ Toronto
Colorist: Bill Ferwerda Post/Effects: Crush/ Toronto
Senior Effects/ Composite Artist: David Whiteson
Senior Producer: Debbie Cooke
EP: Jo-ann Cook
Music: Grayson Matthews/ Toronto
Composer(s): Rob Melamed, Tom Westin, Dave Sorbara, Annelise Noronha, Bill Hermans, Ryan Mclarnon, Marc Robillard
Producer: Elizabeth Taylor
Monologue :
A Moment If You Please
Moments Can Be Short
Moments Can Be Long
There Are Moments Of Joy
Moments Of Sorrow
Moments Of Passion
Moments You’ll Never Forget
Moments Youve Already Forgotten
Moments You Didn’t Get There Are Awkward Moments
Senior Moments
Moments Of Truth And Momentary Lapses In Judgment
People Who Ask For A Moment
Share A Moment
I Need A Moment
You Got A Moment?
Wait A Moment
You Can Take A Moment
Make A Moment
Spoil A Moment And If All The Stars Line In The Right Moment, That Moment Can Be Perfect
Moments Can Define You
Moments Can Delight You
And Moments Can Change Your Life
Heres To The Moment And Squeezing
All You Can Out Of Every Last Single One Of Them.
Lexus. The pursuit of perfection.
A very beautiful Lexus advertising and perhaps the most beautiful of all I have seen. This car really deserves such great commercial.