Archive for September, 2007
BC Dairy Foundation – Ice age
Title: Ice age
Client: BC Dairy Foundation
Advertising Agency: DDB, Vancouver, Canada
Director: Ruairí Robinson
Creative: Alan Russell
Copywriter: James Lee
Art Director: Dean Lee
Production company: Zanita Films
Animation: Screen Scene
Visual Effects: Screen Scene
Sound Production Company: Dick and Rogers
The advertiser that has the strongest and most consistent performance, based on all the work recognized by the Marketing Awards jury across all categories, is presented with a special Marketing Awards Advertiser of the Year prize each year. The 2006 recipient is the BC Dairy Foundation in Burnaby, B.C. for the work promoting milk, produced by DDB Vancouver. The campaign was honoured with 14 awards, including three golds, five silvers, two bronzes and four certificates.
Levi’s – Odyssey
Title: Odyssey
Brand Name: Levi’s
Agency: Bartle Bogle Hegarty
City: London
Production Company: Academy Films
Advertiser: Levi Strauss & Co.
Creative Director: Stephen Butler
Art Director: Gavin Lester
Copywriter: Antony Goldstein
Director: Jonathan Glazer
Production Company Producer: Nick Morris, Simon Cooper
Director of Photography: Dan Landin
Agency Producer: Andy Gulliman
Editor: Sam Sneade
Post Production: Helen MacKenzie, Rachael Penfold
Special Effects / VFX: Framestore
Animation: Jake Mengers, Markus Manninen
Animation Effects: Mark Nelmes
Artist: Antoinette Sugier, Nicholas Duvauchelle
Music: Jeff Wayne
Recording Studio: Wave
Audio Engineer: Johnny Burn
Music Composer: Georg Friedrich Händel
Music Arranger: John Altman
Product Name: Engineered Jeans
Business Sector: Clothing
Date of First Publication: 2/21/2002
Market: Europe
Country of Production United Kingdom
Language: English
Type: Television & Cinema
Length: 60 seconds
Soundtrack/Song: “Sarabande”
Tagline: Freedom to move.
Original Tagline: Mouvement sans contrainte.
Awards:
The One Show, 2002 (Gold) for Consumer TV Over :30 (Single)
D&AD Awards, 2002 (Silver Nomination) for TV & Cinema Advertising Crafts: Direction
D&AD Awards, 2002 (Silver Nomination) for TV & Cinema Advertising Crafts: Special Effects
Cannes Lions – International Advertising Festival, 2002 (Gold Lion) for Clothing & Footwear
DRAC – Semana de la Publicidad de Catalunya, 2002 (Platinum) for Cinema
DRAC – Semana de la Publicidad de Catalunya, 2002 (Gold) for Best Special Effects
DRAC – Semana de la Publicidad de Catalunya, 2002 (Gold) for Best Production
British Television Craft Awards, 2002 (Winner) for Best Computer Animation
International ANDY Awards, 2003 (ANDY) for Fashion Apparel – Single
Kinsale Sharks Awards Advertising Festival, 2002 (Winner) for Best Post-Production
Kinsale Sharks Awards Advertising Festival, 2002 (Silver) for Cinema
Kinsale Sharks Awards Advertising Festival, 2003 (Silver) for Retail Services
The 60 second spot opens as a young man opens the door of a dingy, anonymous apartment. He turns and walks back from the opened door, a determined glint in his eye. With a rush he hurls himself through the door towards the other side of the adjacent room and, unstoppably, right through its brick wall. Bricks and mortar explode and shatter around him as he continues to run. Rather than being slowed down by the series of walls he encounters, he actually seems to be accelerating.
We see that he has been joined in this fantastical bid for freedom by a young woman. She is running parallel with him, similarly crashing through the walls. The pair reach a stairwell where they pause, acknowledging each other for the first time. A look of understanding passes between them. We now see the outside of the building as the pair crash through the final wall. We cut to some woodland, through which the young couple continue to pelt. It takes a second to realize that they are not rushing past trees, but rather up them, defying the laws of gravity and reason. Finally, reaching the tops of their trees, our bedenimmed Romeo & Juliet do not pause, flinging themselves upwards, still running, into a spectacularly beautiful night sky.
Smirnoff – Triple Distilled Love
Title: Triple Distilled – Love
Brand Name: Smirnoff
Agency: JWT
City: London
Production Company: MJZ
Advertiser: Diageo
Product Name: Red Vodka
Creative Director: Nick Bell
Art Director: Ian Gabaldoni
Copywriter: Richard Baynham
Director: Fredrik Bond
Director of Photography: Carl Nilsson
Producer: Anna Hashmi
Lighting Director / Lighting: Carl Nilsson
Agency Producer: Clare Donald
Account Supervisor: Ryan Lieatar
Editor: Tim Thornton-Allan
Music: Jason Johnson
Business Sector: Spirits, Fortified Wines
Market: United Kingdom
Country of Production: United Kingdom
Type: Television & Cinema
Length: 90 seconds
Awards:
Eurobest, 2005 (Eurobest Silver) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2006 (Shortlist) for Alcoholic Drinks
Advertising Creative Circle Awards, 2006 (Silver) for Best Use of Dialogue
Advertising Creative Circle Awards, 2006 (Silver) for Best Film Art Direction
Advertising Creative Circle Awards, 2006 (Bronze) for Best Idea in 60 Seconds or Over
Advertising Creative Circle Awards, 2006 (Bronze) for Best Sound Design
CLIO Awards, 2006 (Silver) for Editing
Cannes Lions – International Advertising Festival, 2006 (Bronze Lion) for Alcoholic Drinks
British Television Craft Awards, 2006 (Shortlist) for Best Editing
British Television Craft Awards, 2006 (Shortlist) for Best Performance by an Actor
The APA Show / APA 50, 2006
CLIO Awards, 2006 (Bronze) for Beverages/Alcoholic
The same scene plays out three times, and shows a car pulling up at the top of a hill and a man talking to his girfriend. In the first take the man take of his ring and tells the woman he knows about her affair and is leaving her. In the second take some of the dialogue is edited out and the man appears to tell his lover that hes has had an affair. And then in the final take of the same scene the man simply tells the girl that he loves her.
Napster – Striptease
Title: Striptease
Advertiser: Napster
Agency: Drugstore
Creatives: Russ Schaller, Ben Clapp
Agency Producer: Nik Windsor
City: London
Production Company: Godman
Brand Name: Napster
Business Sector: Other Online Services
Campaign Name: Napster Subscription Service
Market: United States, United Kingdom
Country of Production: United Kingdom
Language: English
Type: Television
Director: Ben Sedley
Producer: Lara Schachat
Director of photography: Clive Tickner
Editing company: The Quarry
Editor: Bill Smedley
Post Production: Framestore
Napster’s profile hasn’t been quite as high since they revolutionized the music world a few years back. But this racy promo video should change all that.
Philosophy/Solution
Don’t those 30-second previews on music download sites like iTunes piss you off? You don’t get enough of the track to decide if you like it. Well, with a Napster Subscription, you get the whole thing.
The following commercial for Napster was launched at www.getthewholething.co.uk, and attracted over 4 million unique visitors in one month.
The campaign met its targets so rapidly that the UK TV airtime planned for the campaign was cancelled.
The accompanying screensaver is part of a range of bonus extras being made available to Napster subscribers in the UK and US. Other bonus extras include wallpapers, Casting Couch footage and a charity auction of the bra & knickers worn by the stripper during the shoot.
Banned
The internet music provider Napster decided to not show this advert in the United States, because its tagline “30-second previews Don’t you just hate them?” was considered to be too clear a reference to rival company iTunes’ policy of offering short samples of tracks for free. Such an overt criticism of a competitor’s products or services is generally regarded as unacceptable in US advertising. The commercial, which was designed with a UK audience in mind, was nonetheless made available online through a website titled Napster Girl.