totle: I Can Play
Advertiser: Nike
Agency: Wieden & Kennedy
Agency Creative Director: John Jay, Jamie Barrett
Agency CopyWriter: Mike Folino, Mike Smith
Agency Art Director: Joe Shands
Agency Producer: Henry Lu
Assistant Producer: Shannon Worley
Film Production Companies: Satellite, Propaganda, Big Eye, @radical media, Partizan, Stink, Tony Kaye Films, Mars
Directors: Antony Hoffman, Jeffrey Plansker, Neil Abramson, Ivan Zacharias, Michel Gondry, Sam Bayer, Frank Ockenfels, Tony Kaye, Josh Taft
Cinematographer: Helge Gerull
Editor: Mark Goodman - Lost Planet
Post Production Company: Co.3/Digital Magic
Graphic Design director: Kyle Cooper - Imaginary Forces
Executive producer: Peter Frankfurt
Art director: Adam Bluming
Graphic designers: Adam Bluming, John Choi, Grant Lau, Eric Cruz
Typeface: Bell Gothic
Graphics Producer: Alex Dervin
Music: The Verve
The ads, which began airing January 1 [1998], pay homage to the inclusive nature of sports as an opportunity through which anyone and everyone can experience the thrill of participation. “Anthem” is a series of ads in the campaign which shows individuals of a diverse spectrum of ages, races, sizes, nationalities and skill levels playing alone and alongside each other. Different completions of “I Can” are superimposed on the images to reflect the equally broad range of goals, abilities and dreams harbored by each athlete-on the field and off. “Answers” encompasses a sequence of spots featuring kids and professional athletes such as Brett Favre, Cynthia Cooper and Gary Payton talking about their own ambitions and accomplishments in athletic, academic and personal arenas.
Title: 100 People
Advertiser: The United Nations
Agency TBWA\Neboko Campaign
City Amstelveen
Production Company: Bonkers
Advertiser The United Nations
Brand Name United Nations Development Programme
Product Name Eradication of Poverty
Art Director Diederick Hillenius
Copywriter Poppe van Pelt
Director Matthijs van Heijningen
Production Company Producer Saskia Kok
Engineer Mark Kubbinga
Agency Producer Ronald Milton
Editor Mark Kubbinga, Efraim Gons
Editing Company Hectic Electric
Music Company / Composer Wim Vonk Sound, Marcel Walvisch
Business Sector Government & Other Authorities
Date of First Publication 12/30/2000
Market Africa, America, Asia, Europe, Oceania
Country of Production Netherlands
Language English
Type Television
Length 60 seconds
Tagline Help halve povery by 2015. www.netaid.org
Awards Cannes Lions - International Advertising Festival, 2001 (Gold Lion) for Public Awareness Messages
The New York Festivals - International Television, Cinema & Radio Awards, 2001 (Gold WorldMedal) for Craft & Technique: Best Copywriting
Eurobest, 2001 (Winner) for TV/Cinema
Every day across the globe the United Nations is empowering millions of people to build a better life for themselves, their family, their community, and our world. These are their stories in pictures and words.
Sometimes it can be easy to get lost in talk of GDP, percentages, billions. This video does a great job breaking through the numbers and showing what achieving the Millennium Development Goals really means for all of humanity.
