Archive for July, 2007
Epuron – Power of wind
Title: Power of wind
Advertiser/Client: Wind energy initiative (Epuron/BMU)
Product/Service: Wind energy
Entrant Company: Nordpol + Hamburg
Country: Germany
Advertising Agency: Nordpol + Hamburg
Country: Germany
Creative Director: Lars Ruehmann
Art Director: Bjoern Ruehmann/Joakim Reveman/Matthew Branning
Production Company, City: PARANOID PROJECTS, Paris
Country: France
2nd Production Company, City: PARANOID US, Los Angeles
Country: USA
Director: The Vikings
Wind has a strong nature. Better keep him busy…
XBox 360 – Bang!
Title: Jump in
Advertiser/Client: Microsoft
Product/Service:Xbox 360
Agency: McCann Erickson
Country: U.S.A.
Following complaints about the alleged violent content of this commercial, the X-Box’s maker, Microsoft, decided to remove it from televison and restrict its showings to specialist gaming events.
Antoine Bardou-Jacquet
Antoine Bardou-Jacquet signed to Partizan Midi Minuit in 2000. He had previously studied graphic design in Paris before setting up his own graphic design company, situated within the same offices as his close friends from Solid (an independent record company that is the centre of the French electronic music scene with such artists as Alex Gopher and Etienne de Crecy). Antoine designed album covers and logos and soon began exploring the idea of using type in a representational and more meaningful way than just as words. The album cover for Demon was created with this idea in mind and Antoine quickly built-up the process and idea of translating a static image with type rather than illustration to moving film.
Thus the concept for the promo of The Child was born. A simple story set in New York in which a young couple rush across town to the Central Hospital in order to deliver their baby is made into an exciting race through this alphabetical jungle where buildings, bridges and roads are made up entirely of words. The information we are given in this promo is made even more intriguing by our personal imagination, we are given hints and direction but no “real” representation. The idea is exciting and incredibly innovative, as quoted in Shots “This is one of those rare but happy occasions when a totally original idea is expressed to near perfection, and the audience is left wondering why no one ever thought of it before”. The Child collected awards at festivals all over Europe.
Since The Child, Antoine has been in constant demand and has worked on projects for Air, Super Furry Animals, Renault, Vittel, Vodafone, Playgroup, Playstation 2 and EDF. All of these have displayed a new type of film making that maintains Antoine as one of the most the avant-garde directors of his time. He is constantly creating new concepts for CGI and is working on new ideas for film making so that he may innovate whilst maintaining a filmic quality to his work.
In 2003, he directed the internationally acclaimed and multi award winning Honda “Cog” commercial for London’s Weiden & Kennedy. It is a 2 minute commercial showing Honda parts bumping into each other in a chain reaction. It took months of meticulous planning and trial and error, with a four day shoot at the end. It was shot in two takes and was all done for real. It was a victory for patience and passion! It first caused a stir running throughout the entire commercial break during the Grand Prix and went on to win a Gold Lion at Cannes, Best commercial and Gold at BTAA and a Gold Pencil at D&AD to name but a few.
Antoine has gone on to direct ads for Ikea, Sony Cypbershot, Wanadoo and a wonderful animation spot for Suez in Paris. He recently directed the much acclaimed Peugeot 1007 “Easy Life” commercial, which combines live action and animation, for Euro RSCG, and has just finished shooting a much anticipated new Honda commercial for Wieden & Kennedy London.
Toyota – Humanity
Title: Humanity
Client: Toyota
Product: Toyota
Director: Neo
Spots’s Prod Co: Stink Ltd
AD AGENCY : Hakuhodo Inc.
Art Director: Kahori Nakatani
Creative Director: Masahiko Ishii
CD/Art Director: Hideyuki Tanno
CD/Copywriter: Tetsuya Tokimatsu
Producer: Yasuyuki Kubota
Director of Photography: Matthias Montero @ Eyes Movies
Editor: Tim Thornton-Allan @ Marshall Street Editing
Producer: Juliet Naylor @ Stink Ltd
Year: 2006
Tagline: Human touch.
Awards Won: Cannes Lions 2006 Silver Lion Miscellaneous
The car isn’t the only thing with human traits in this playful representation of Toyota’s people-friendly features.