Archive for July, 2007
Ariel – Love
Title: Love
Client: Ariel
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creatives: Gaston Bigio, Jonathan Gurvit, Natalia Gioiosa, Pato Gómez, Gabriel Huici, Jorge Ponce Betti, Ignacio Zuccarino, Daniel Fierro
Director: Martin Hodara
Production: Palermo Films
Young Creatives Competition: Film 2007
Agency: 1861 United
Copywriter: Mariangela Lacedra
Art Director: Micol Talso
MTV Networks has launched a new climate change campaign called MTV Switch. The campaign aims to inform, entertain and encourage climate-conscious behaviour amongst global youth, driving traffic to www.mtvswitch.org. Competitors were asked to produce a 30 second commercial to be used on TV, mobile and the web that encourages 15-25 year olds to adopt new energy-saving lifestyles, making it cool to be green.
Honda – Impossible Dream
Title: Impossible Dream
Client: Honda
Product: Bar F1
Director: Ivan Zacharias
Spots’s Prod Co: Stink
AD AGENCY: Wieden & Kennedy/LONDON
Art Director: Chris Groom
CD/Art Director: Tony Davidson
CD/Copywriter: Kim Papworth
Copywriter: Sean Thompson
Producer: Julia Methold
Audio post: Johnnie Burn
Audio post: Jack Sedgwick
DP: Jan Velicky
Editor: Filip Malasek @ The Mill/LONDON
Song: “The Impossible Dream” Andy Williams
Music: Andy Morris @ Wave Recording Studios
Flame Artist: Andrew Barnsley @ The Mill/LONDON
VFX: The Mill/London @ The Mill/LONDON
Year: 2005
Tagline: The Power of Dreams
Awards Won: Andy 2006 Silver: Automotive
Clio 2006 Gold: Product/Service Campaign
Clio 2006 Silver: Product/Service
AICP 2006: Advertising Excellence – International
Cannes 2006 Gold: Cars
One Show 2006 Gold: Consumer Television Commercials of Various Length
This humorous commercial just about sums up Honda’s approach to impossible dreams: By aiming for the impossible, Honda makes impossible dreams happen.
FedEx – Stick
Title: Stick
Advertiser/Client: FedEx
Agency: BBDO/New York
Chief Creative Officers: David Lubars, Bill Bruce
Executive CD: Eric Silver
Associate CD/Art Director: Jonathan Mackler
Associate CD/Copywriter: Jim Le Maitre
Executive Producer: Elise Greiche
Director of Music & Radio Production: Rani Vaz
Production Company: Partizan/Santa Monica
Director: Traktor
Director of Photography: Tim Maurice-Jones
Editor: Gavin Cutler/MacKenzie Cutler, New York
Sound Designers: Marc Healy/MacKenzie Cutler, New York and Kim Christensen/Noises Digital, Berkeley
Animation: Murray Butler, David Hulin/Framestore, London
Principal Talent: Jim Jackman, Andrews Hawtrey, Derek Mears. Announcer: Marc Healy.
A business package fails to make its destination, and when the caveman employee tries to explain to his boss why he didn’t use FedEx (it “doesn’t exist yet”), he’s fired anyway. His day goes from bad to worse when he’s crushed by an enormous dinosaur.