Title: Love
Client: Ariel
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creatives: Gaston Bigio, Jonathan Gurvit, Natalia Gioiosa, Pato Gómez, Gabriel Huici, Jorge Ponce Betti, Ignacio Zuccarino, Daniel Fierro
Director: Martin Hodara
Production: Palermo Films
Agency: 1861 United
Copywriter: Mariangela Lacedra
Art Director: Micol Talso
MTV Networks has launched a new climate change campaign called MTV Switch. The campaign aims to inform, entertain and encourage climate-conscious behaviour amongst global youth, driving traffic to www.mtvswitch.org. Competitors were asked to produce a 30 second commercial to be used on TV, mobile and the web that encourages 15-25 year olds to adopt new energy-saving lifestyles, making it cool to be green.
